Hair Needs | Hydration

Why is hydratation important?

Hydratation is essential to maintain your hair soft, elastic and shiny, preventing from dryness, breaking and frizzy effect.

Hydrated hair seems to be healthier and more resistant to extarnal agents, such as smog and heat. Taking care of your hydratation is the first step to have strong and healthy hair.

AMI

Defeat dryness with AMI

Why does AMI hydrates your hair?
AMI is a restorative treatment that fights dryness and frizz, which are the main signs of hair dehydration. Thanks to the high concentration of hyper-fermented rice water, which acts as a powerful natural moisturizer, this product helps restore hydration, giving elasticity, softness and silkier hair.

Problems it fights

Dry and dehydrated hair.
Frizz and difficulty to comb.

How to apply it properly
Apply a generous amount of AMI on clean and humid hair, distribuiting it evenly on lengths and ends. Leave on for 10-15 minutes o allow the active ingredients to penetrate deeply and restructure the hair. Rinse thoroughly for a soft and hydrated effect.

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MIDORI

Figth dehydratation with MIDORI

Why does MIDORI hydrates your hair?
MIDORI is a shampoo formulated to gently cleanse without compromising the natural hydration of the hair. Thanks to hyper-fermented rice water, which offers deep hydration, this shampoo helps maintain the balance of the scalp and strengthen the hair, leaving it soft and silky. It is ideal for those suffering from dry or sensitive scalp, as it respects the water balance of the skin.

Problems it fights

Dryness and dehydratation of the scalp.
Fragile and damaged hair.

How to apply it properly
Apply MIDORI on wet hair, gently massage your scalpo to stimulate circulation and well distribute the product. Rinse abundantly and repeat if necessary to obtain a deeper action. The gentle formula makes it perfect also for daily washes without compromising hydratation.

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YUMI

Protect your ends and hydrates them with YUMI

Why does YUMI hydrates your hair?
YUMI is a super-moisturizing booster treatment, cwhich quickly penetrates the hair and scalp. Thanks to its highly concentrated presence of hyperfermnted rice water, it restructures hair from roots to ends, gicing and intense and long-lasting hydratation.
It's ideal for very dry, fragile and dehydrated hair, because it helps to restore the right water balance, leaving the hair more soft and shiny.

Problems it fights

Dryness of the scalp.
Dehydrated and damaged hair.
Loss of brightness and softness.

How to apply it properly
Apply a small amount of YUMI directly on the scalp or on the lengths of dry or humid hair. Massage it gently to stimulate microcirculation and favor absorbment. No need to rinse, leave it on for a lost-lasting effect. Use daily or as needed to maintain your hair well hydrated.

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NYU

Hydrated and detangled ends with NYU

Why does NYU hydrates your hair?
Its formula with hyperfermnted rice water, rich in nutrients and mineralsi, deeply hydrates the legths without weighing them down, maintaining the hair soft and shiny.

Problems it figths

Tendency to dryness and opacity.
hair that tends to dehydrate, such as fine and frequently exposed to heat hait.

How to properly apply it
Spray a small amount of NYU on your hands, warm up the product by rubbing them together and gently apply it on the lengths, concentrating on drier areas. Comb it to evenly distribute it.

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