Our Story
About Miryce
Miryce was born from the fusion between tradition and innovation, with the aim of offering authentic and sustainable beauty.
Inspired by oriental rituals and enhanced by science, our products are formulated with natural ingredients and advanced technologies to take care of every type of hair.
A journey to the East reveals a thousand-year-old culture, steeped in harmony and
respect for nature .
Here, traditions intertwine with a lifestyle that exalts simplicity and
balance .
Looking at the oriental population, one is struck by the care and attention that
dedicate to well-being
of the body and mind, showing how even daily gestures are rooted
in a philosophy
deep .
In Asia, washing hair with fermented rice water is more than a simple practice
of beauty: it is a ritual full of meaning. Let's discover the infinite properties
of this simple ingredient
and the power of traditions passed down for generations.
A daily gesture transforms into a
act of care that embraces the concept of holistic well-being, revealing the
potential of the
nature in the most ordinary actions.
The hyper-fermentation of rice represents the perfect union between tradition and
innovation . This
advanced process releases nutrients such as vitamins, minerals and antioxidants
in better shape
concentrated, amplifying the regenerating and hydrating benefits of rice .
It's not just
a triumph
of science, but a sustainable approach that respects nature and makes the ancient
wisdom
Asian accessible to the modern world .
Tradition and modernity are not opposites, but complementary . Inspired by
ancient Asians customs, we can adapt these rituals to today's life, creating a bridge
between past and
present.
Integrating traditions like fermented rice water into daily rhythms
It means rediscovering authentic well-being in a contemporary context .
In 2023 Miryce was born, the first Made in Italy line that combines tradition and
innovation with
hyper-fermented rice water.
We offer a restructuring routine that respects the rhythm
hectic modern life, with natural products and simple sequences .
Miryce is the symbol of
a beauty ritual that embraces the past, looking to the future .
L'ispirazione
Il mondo orientale
In Oriente, il rituale dell’acqua di riso fermentata custodisce un sapere
intergenerazionale: semplicità, costanza, rispetto della fibra. Ci ispiriamo a
quella cultura del gesto - non scenografie, ma cura - e la traduciamo in
routine essenziali pensate per la vita contemporanea.
La base di tutto
L'acqua di riso iper-fermentata
Un complesso naturale ricco di antiossidanti, proteine, amminoacidi, vitamine e
minerali. L’iper-fermentazione potenzia i benefici dell’acqua di riso tradizionale,
liberandone i nutrienti in forma più disponibile.
+200%
Aminoacidi
+61%
Proteine
+20%
Antiossidanti
Natural ingredients
Nature first
Miryce products are formulated with ingredients of natural origin up to 98% and enriched with hyper-fermented rice water certified Cosmos Organic .
Innovative products that combine tradition and science for gentle and effective hair and scalp care.
